Consumer trends have developed and changed to suit our newly accustomed lifestyles. We share our favourite finds and interesting facts about consumer behaviour a year and a half into a global pandemic.
Smartphone photography is big in the creative world. Many music videos and movies have been shot entirely on Smartphones and that is because they are easily available and pretty good at what they do too.
People pay extra attention during the holidays especially in terms of visuals, texts, and promotions or sales. Your marketing should appeal to everyday emotions and stand out! We look at a few ways marketing strategies to employ this holiday season.
Last month we discussed how easy and accessible it is to create your own website. Once the creative juices start flowing with building a beautiful website, you may forget about the importance of registering your website’s domain. We look at
Some customers may have a reason to complain and will bring it to your attention as soon as they possibly can. Customer complaints need to be dealt with professionally and with a fair amount of support.
Employees need to feel connected and that they are part of an effort that is larger than just their job. They need to feel as if they matter in the larger picture of the organisation. The overall goal is to
Ever since digital marketing walked on the scene, advertisers have concentrated more on this new form of marketing because they assume it’s all readers are consuming. But print advertising hasn’t lost it’s importance despite advertisers lack of attention to it.
Print media is stronger than ever. A statement that might leave you with doubt, especially if you’ve seen all the hullabaloo on why it’s a dying marketing tool, but we’ve arrived in the nick of time to reassure you that print
As a home-improvement business you need to be realistic about the advertising ideas and campaigns you take on. To remain the first company customers think about when they decide to renovate their homes, you need to stay top of mind – advertising
Everyone’s heard the mantra, ‘the customer is always right,’ and it’s something you should live by if you hope to survive in this volatile and highly competitive business environment we are all caught up in. Often businesses fall into the
There is no doubt that the past decade marketers have seen an explosion in the amount of digital content being consumed. The global debate on the future of print has called into question where this traditional advertising model fits in
We all crave a behind-the-scenes look into the businesses we want to enter a partnership with. Customers want to know more about the product and brand to be able to identify whether they are trustworthy or not. We know that
Let’s face it: consumers of today like to do things on their own terms. This includes how they go about accessing information about a business’ unique products and services. Prospective customers can either visit your store, browse through one of
Effective people management isn’t simply about getting employees to do what you need and expect them to do. It’s about creating a work environment that supports and brings out the best in people, which has direct impact the quality of
“Above all, you want to create something you are proud of. That’s always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive,
Do you sometimes struggle to manage your time effectively? It’s all too easy to get caught up in a busy week and fall victim to burnout when stress takes over. There’s also the trap of assuming we need to keep
You may find it hard to wrap your head around the notion that print advertising is able to provide a higher ROI than other forms of marketing media – especially in this digital day and age. But, while most of the marketing
As a small business owner, one of your biggest concerns will be to find new prospects to keep your sales pipelines chocka-block full. How can you go about identifying and reaching new leads and convert them into loyal customers? One
An effective marketing strategy is normally developed in the following way:
– The business identifies its ideal target market and then segments and groups its potential customer-base according to their specific needs and requirements.
– It identifies its unique selling points (strengths and
Believe it or not there are still business owners out there who treat marketing as an afterthought. To cut to the chase, the answer to the title is simple: yes, marketing your business is completely worth it for small business
We’ve all heard the saying that print media is dead. But is it really? At HOMEMAKERSfair we believe that print advertising remains a relevant marketing tool for the 21st century business owner – especially one who has just started out and is needing to
Whether you’re an entrepreneur or the head of a successful startup, you’ll likely have the growth of your business in your sights. As you look to increase revenue, expand your business’ offerings and grow and develop your team, be mindful
Once upon a time, Johannes Gutenberg invented the printing press and it completely revolutionised society. Print was the great equaliser – increasing literacy levels and opening the door for the ‘average Joe’ to access information and avenues for learning like
Strong brand identities that attract and retain clients don’t just happen overnight. Think about the iconic brand Coca-Cola. According to this 27-page booklet (detailing the history of the company), the business has been “sharing happiness” and “refreshing the world” for exactly 130
The more you hear something, the more likely you’re to believe it. It’s called the illusory truth effect and it’s more common than you might think. Some examples: vaccines make you sick, salty water boils faster, humans have five senses
Any business owner knows the basic principle of tax deductions: you can write off any business expense that was incurred while producing income. But that’s obviously not all there is to it, as is often evidenced by the stresses and
You’ve probably looked high and low for a way to get your decor, DIY or home improvement business in front of potential customers. You’ve investigated all your options, weighed different marketing methods against each other and refined your search down
Once the concept of online marketing comes naturally to you, you may consider a blog or newsletters to form part of your online communications. Before deciding what you think is best for your customers, you need to see what each
Running a business from home certainly holds many challenges, and if you are a home improvement supplier even more so. These suppliers’ livelihood more often than not depends on meeting face to face with buyers in either a showroom or
We find ourselves in an age where technological advances are jetting past us faster than ever before. 3-D printing, Snapchat, Chromebooks, and Pokemon Go proved that the 2010s were a decade of digital innovation. Amazon introduced the world to Alexa in 2014
by Marion Nowak
Working in teams has always proved to be successful. With the variety of input available from different employees, collaborating is an invaluable exercise. Encouraging collaboration boosts creativity and promotes healthy employee relationships. It is also proven to increase productivity. Employers
Being a good boss does not show in the profit you make. Your company can have a great turnaround, but that does not necessarily mean you're the nice guy around the office. A good boss is hard to come by
The HOMEMAKERS Johannesburg Expo is only a few weeks away. If you are one of the exhibitors you know how busy things can get before setting up your stand at the show. Visitors find the concept of the expo rewarding
Print advertising does not have to be boring. There are many interesting ways to get customers to react positively to your advertising. As a business owner, you need to get creative with your advertising - especially when it comes to
Many businesses close for the festive holiday season. This means that your office may be left unattended for anything from a few days to a few weeks. Prepping your office for the quiet period will take some effort on your
by Marion Nowak
Today we turn to Google for almost everything. If it’s a piece of information you’re after, no matter how arbitrary, Google always has the answers. Used at your discretion, Google is the go-to place for everything from health
As you may know, HOMEMAKERS takes the credibility of advertisers very seriously. Especially when it comes to home improvement experts who have been advertising with us for many years. HOMEMAKERS has always offered a vetting process for advertisers, allowing customers to feel
Building a strong social media presence can take time, but done effectively can assist in creating brand exposure, acquiring new customers and even establishing your company as an industry leader. Because people spend so much time online – on average
If there is one place you do not want creativity to stall – it’s in the office. Creativity is often the last thing business owners may think their employees need, but the truth is that creativity is a vital part
The 2020 Johannesburg HOMEMAKERS Expo is well on its way. With so many opportunities presented in the HOMEMAKERS expo arenas, you simply cannot miss the opportunity to see how expos can get you ahead. Exhibitions are a unique platform to build your
Print is making a comeback and it’s something you can thank notorious Millenials for. Their obsessive, overuse of digital platforms has left a void for their follow-up generation, Generation Z, or Gen Z for short.
They are the demographic falling after
by Marion Nowak
Employees need motivation and they need it often. This may require business owners to think of creative ways to not only connect with employees but to find ways to tap in on what motivates them. Believing in your
You’ve finally set up a brand new, professionally designed website and now you may be asking, what’s next? How do I get the right visitors to my site and get more business? That answer lies in the multi-layered world of
There’s something special about businesses, customers and products connecting in one place and the exhibition platform is the best place to create that connection. Unlike other means of marketing, exhibitions offer businesses the opportunity to showcase their brands and services
When the word “advertising” comes to mind, TV ads, flyers and billboards might be the first thing you think of. You may wonder what you can do to get new customers’ attention if a gigantic billboard along the N1 Highway
You’ve decided to include digital advertising in your next advertising campaign, but you’re not too sure where to begin. Adding digital advertising to your existing strategy can be daunting, and with words like algorithms, multimedia and SEO floating in and
It’s that time of year when we are all feeling a little worn out and work performance may be dropping. We have started dreaming about summer holidays on the beach, family time and even the things we’re going to achieve
AUTHENTIC BRAND DEVELOPMENT
Be Real: Build your strategy around knowing who are are and what your company is all about.
Talk Honestly: Whether it’s in person or online, get constant feedback from your customers so you know what you are
Expo Top 10
Invite potential clients to meet you at the show
Share on social media
Give gifts in return for information
Engage with visitors
Keep your stand tidy
Network with other exhibitors in your industry
CSI TOP 4
Meeting Needs: Developing a CSI strategy helps you to meet the needs of your community while building credibility.
Where to Start: Look at what skills, resources or services your business has to offer and how they can