Overcome The Year-End Slump With Mixed Advertising

August 24, 2022

Overcome The December Slump With Mixed Advertising

HOMEMAKERS Connect’s mixed advertising will help you over the year-end slump

In the past, most companies slowed down during the December holidays. Colloquially, this is known as “Builders’ Break”. So far so normal, right? Wrong.

Trends show that many professionals are feeling the effects of the past few years and have opted to work through December and start work again early in January. This revelation was shared by Databuild, which tracks employment trends in South Africa. Databuild conducted a survey among contractors and professionals regarding the traditional builders’ break.

Usually, along with scaling down in productivity, the average business has also opted to suspend marketing campaigns and other mixed advertising techniques. This way of doing business is just not viable in today’s economic climate.

What are you supposed to do under these circumstances? Look into mixed advertising, of course.

Home Improvement Booms When People Have Time

The numbers don’t lie – when people are home, they are more motivated to spend time improving their living spaces.

The average homeowner also reaps the benefits of year-end bonuses which will ensure that they have the liquidity to spend where it matters; their homes.

Advertising Takes Time To Work

An effective ad campaign can take anywhere from four weeks to forty weeks to generate the leads it set out to collect.

The term “effective frequency” in professional advertising describes how frequently a person or family must be exposed to your advertisement before they take notice of it and comprehend its message. Frequency is a key factor in determining how effective an advertisement is. This means exposing your audience to at least four viewings of the advertisement over the course of a four-week period. Make sure that you hit all the platforms with a mixed advertising approach. Simply be persistent—sometimes it takes 40 weeks or more to attain your outcomes.

A Mix of Platforms Works best

Every advertising media has a unique mix of benefits and drawbacks that may affect how effective your campaign is. You could decide to use a range of media to distribute your advertisements in order to make use of each one’s unique capabilities and spread your message across all of them.

In comparison to print media possibilities, it is true that digital advertising is less expensive than print advertising. However, effective print advertising can produce very large returns on investment. According to a DMA Response Rate Report, social media and direct mail both have similar ROIs of 15% to 17%. demonstrating that print media will produce comparable overall ROIs even though their upfront expenses are higher. Running a print campaign concurrently with an internet campaign is crucial for increasing the return on mixed advertising funds. In this manner, all sides of your target audience will be interested.

So, what is a cost-effective and punchy way to make sure you don’t fall victim to the year-end slump?

HOMEMAKERS Connect.

For only R2110 per month you get:

A visually impactful advertisement in HOMEMAKERS publication

3 Posts on HOMEMAKERS Facebook page

Gold Listing on HOMEMAKERSonline website with an enquiry form and leads in your inbox