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Redundant products

Cultivate A Company Culture

Redundant products

A company culture can be a secret weapon when it comes to maintaining loyalty and morale.

“Company culture matters. How management treats its people impacts everything for better or for worse.”

Simon Sinek


What Is “Company Culture”?

It refers to the behaviours and actions of all employees and management, towards each other, but also towards customers, suppliers and support staff.


How Do You Establish And Promote A Healthy Company Culture?

Introspection first:

  • The first step is to investigate what company culture looks for you.

Are you focussed on growth and expansion, do you want to improve customer service, or promote inter-employee relations?

  • Next up, compare your current company culture, (if any) with your ideal.

Find the weak spots in your company and try and address them first.

  • Before you implement any changes or make rash policy changes, get employee input.

One of the best ways to get people on board with, and excited about “culturizing” the company is to encourage a better work life balance and incorporate stress reduction into the new company culture.

  • Finally, create achievable short-, medium- and long-term goals.

Whether its as simple as a 5-minute office check in each morning, that’s strictly not for work purposes and only aimed at boosting inter-employee relationships or creating a better policy regarding family responsibility leave and sick-days, find achievable goals and ensure that they are reached.

  • Once you have set these goals communicate them clearly.

Make sure that employees not only know what is expected of them, but also understand why.

Greeting co-workers each morning isn’t a chore, but a way to connect on a human level, free from work deadlines and projects.

Being slightly more lenient to employees going through personal difficulties, will ensure a lower risk of burnout – which will promote employee retention and loyalty.

  • As a last step, recognise employees who commit to the new culture.

You can cement a new company culture by deliberately going over the top with something like an “Employee Spirit Award” or some other wild rewards system for those employees who have really embraced the new company vibe.

The workplace is often a dull and dreary space, even though people spend the majority of their lives there.

Liven up your workforce and find a new way of doing things…One cheesy awards ceremony at a time.


For an in depth discussion on company culture, follow the link below.