If there was ever a time to become a pro at video marketing – now is the time. With marketing strategies mainly online-focused, business owners don’t have a choice but to zone in on their video-making skills to generate more leads. In-person visits for quotes and assessments have become video chats and people have also become accustomed to that way of communication from service providers.
The bottom line is that if you are not creating video marketing strategies you are more than likely falling behind. Video marketing has become an integral part of your outreach, campaign efforts and social strategy.
According to HubSpot video marketing uses videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
How it Works
Creating a video is a pretty basic concept. If you have a smartphone you are already halfway there. A good start is to see what your competitors are doing and one-upping them by making your content more professional looking. There are many apps for your smartphone that can help you create professional-looking videos. Some of our favourites are Adobe Premiere Rush and Prequel.
You will also need a YouTube or Vimeo channel where you can upload your videos. This works well for the video links you want people to share. Instagram also has a nifty video sharing feature with many user-friendly options. A video gallery on your website will also suffice and will automatically link to your video channel platform.
Types of Video
There are many types of videos you can choose from to best suit your needs. The most used are demo videos, live videos and product reviews. They all have a specific function and you should choose the right style for your platform. Live videos are very popular at the moment and are easy to create.
We have become accustomed to “reality TV” and that has filtered into our online experiences. Instagram, Facebook and Tik Tok are allowing people to communicate with their followers and customers directly and this makes the customer or follower feel part of the brand.
Influencers are also popular for product review videos. If you have launched a new product, you can easily take advantage of a DIY guru who would love to share your product with their large following. Make sure you are not taken advantage of and you make a fair and square deal with anyone who will promote your brand online.
Benefits of Video Marketing
According to a study by Cisco 82% of all online content will be video content by 2022. In essence, you should not even be thinking twice about incorporating video into your marketing strategy. As mentioned above, video marketing can help you to connect with potential new clients, but most importantly it puts you on the digital landscape. This is where people are spending all their time.