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An effective marketing strategy is normally developed in the following way:

• – The business identifies its ideal target market and then segments and groups its potential customer-base according to their specific needs and requirements.
• – It identifies its unique selling

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We find ourselves in an age where technological advances are jetting past us faster than ever before. 3-D printing, Snapchat, Chromebooks, and Pokemon Go proved that the 2010s were a decade of digital innovation. Amazon introduced the world to Alexa …

The post Digital Business Transformation appeared first on Homemakers Media Holdings.

 

by Marion Nowak

Today we turn to Google for almost everything. If it’s a piece of information you’re after, no matter how arbitrary, Google always has the answers. Used at your discretion, Google is the go-to place for everything from …

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Print is making a comeback and it’s something you can thank notorious Millenials for. Their obsessive, overuse of digital platforms has left a void for their follow-up generation, Generation Z, or Gen Z for short. 

They are the demographic falling …

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You’ve finally set up a brand new, professionally designed website and now you may be asking, what’s next? How do I get the right visitors to my site and get more business? That answer lies in the multi-layered world of …

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DIGITAL MARKETING TOP 5

1. Digital marketing is any means of communication that your business does on online platforms.
2. People spend over 6 hours online a day. In the digital world, you need to meet your clients where they are.
3. In

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