Print Advertising Myths Busted
In the fast-paced world of digital marketing, you may think that print has lost its oomph! Nothing could be further from the truth. Digital and print marketing go hand-in-hand for the best return of investment and for retaining customers. Customers may want to see you on the social media feeds but they also want to see you when they are out and about. This not only gives customers a clear indication that you are active in “real life” and adds to a company’s credibility.
What we have learnt in our 40 years as a leader in the lead-generation industry is the importance of adaptability. We know print is alive, we have seen our growth in the last few years. We intend to remain adaptable and continue thriving for many years to come. However, many businesses continue to stay loyal to print advertising because of its longstanding success.
We bust a few myths about print advertising with the help of David Klein, CEO and President of Macromark, Inc. David has a rich and deep background in direct response marketing.
Myth: You Can’t Personalise Print
“Contrary to this myth, print campaigns can be highly personalised for better engagement with consumers. This myth began about a decade ago when digital marketing hit the ground running. Printed materials can not only be personalised to reach a target audience, they can also be personalised in terms of demographic, location, or design”.
Myth: Print Has No Place in Today’s Digital World
“Although digital marketing has exploded in just a short time, print marketing is still highly effective in helping companies reach their customers. Since printed material can be sent directly to a customer’s home, businesses can ensure that they get their prospects’ undivided attention. Additionally, since printed materials are often left on countertops and side tables, they have a longer lifespan than digital ads. They hold a customer’s attention for much longer, thus making your ad more effective”.
Myth: Print Is Only Affordable When Done in Large Volumes
“Although in the past, companies needed to invest more to save in the long run, innovative technology has made it possible for companies to achieve even bigger savings without the huge investment. Companies can print short runs when there are budget constraints or print higher volumes as needed. It’s never been easier to personalise print volumes than it is today”.
Myth: Printing Is Killing the Economy
“One myth that has persuaded many businesses to give up print advertising is the idea that print is killing the economy. This could not be further from the truth. The printing industry is a big contributor to the economy as this industry employs hundreds of thousands of people around the world, which allows them to communicate with their audience outside of the cluttered digital world”.
Step into the world of print advertising with HOMEMAKERS!
