New Year Marketing
The New Year comes with a variety of opportunities and inspiration to get your business growing at a fast pace. The New Year also allows business owners to reassess their marketing plans and how successful they have been. We look at a few sure-fire ways to get your marketing up and running in 2021!
Update, Update, Update
Now is the time to update your website/s and finicky things like your Google My Business profile. Outdated information will impact your ranks online. Keeping your information up to date allows customers to see how active you are. Old copyright dates on websites also take much of your credibility away.
Now is also the time to send out a “Happy New Year” email to connect with your customers early on – and to remind them that you have not forgotten about them.
Announce Promotions and Specials
Market your business online and offline by highlighting upcoming events for 2021. Some upcoming holidays include Valentine’s Day and St Patrick’s Day. Use these themes to give your company a boost on social media platforms. It will be timeous and right on-trend.
Take the time to plan for the year. Your marketing plan is a pretty big deal and you need to spend time on it with a team that is as passionate as you are to make the business grow. Wordstream says, “whether you’re an agency marketer, a business owner, or a freelancer, it’s important to have both personal and professional goals for the year. Take some time at the beginning of the year to make sure your goals and your marketing plan are solidified”.
Go Old School
Print advertising does not have to be boring. There are many interesting ways to get customers to react positively to your print advertising. As a business owner, you need to get creative with your advertising – especially when it comes to print. As we have shared numerous times before, print advertising is still a valid and effective way to get more business through the door and there are many creative ways to improve your prints ads.
Make sure you make use of QR codes and excellent design elements along with coupons and discounts to make sure potential customers can interact with you easily and effectively.