Marketing to Millennials

Marketing to millennials can be a challenge, but millennials seem to have the buying power at the moment and marketing to them specifically is something every business should take into consideration. Many older companies are stuck with the idea that only older generations have the money to invest, but this is simply not true. Millennials in the US account for 200-billion dollars of annual buying power. To be honest, we can’t even put that amount in Rands, but it is about 3-trillion Rand. Crazy – we know.

We headed to WordStream to give us more insights on the stats and share the top five stats here.

Statistic One

89 per cent of millennials trust family and friends’ opinions over a brand’s claims to be successful. “This is great for small to medium-sized businesses,” says Erin Sagin from WordStream. Convincing your existing fans to promote your brand is way cheaper than paying influencers to pose with your products.

Statistic Two

90 per cent of millennials own a smartphone, making mobile advertising the way to go. More importantly, these ads must direct users to a top-notch mobile site.

Statistic Three

61 per cent of millennials are worried about the state of the world and feel personally responsible for making a difference. This means that the best way to get them hooked on your products is to make them feel good about buying them. Sustainability is huge – cash in on it!

Statistic Four

84 per cent of millennials don’t trust traditional advertising. Millennials are sceptical of impersonal methods like radio and magazine ads, pop-ups, cold calling and direct mail campaigns. Get creative with other ways of advertising.

Statistic Five

90 per centof millennials can be found on Facebook. Most millennials log more than two hours a day on the social media platform. So, if you’re looking to market products or services to millennial customers, this is definitely one of the best places to do it.

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