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Why we are the leading home improvement magazine in South Africa


You’ve probably looked high and low for a way to get your decor, DIY or home improvement business in front of potential customers. You’ve investigated all your options, weighed different marketing methods against each other and refined your search down to a few viable choices. Or maybe you haven’t looked at all. Whatever the case may be, we’re grateful for this opportunity to convince you of why our home improvement magazine is your business’ best bet of reaching its target market in South Africa.


Unlike placing your ad in, say, a weekly entertainment magazine, with HOMEMAKERSfair, you get to put your product directly in front of the people who’re probably already looking for it. Altogether 73% of our readers live in free-standing homes and 82% of our readers have performed renovations and home improvements in the past 12 months. No entertainment or general interest publication can deliver this kind of reach. In fact, very few circulations, even those aimed at home improvement, can. Our magazine’s audience includes LSMs 8 to 10, the upper-class demographic whose attention everyone wants, but few ever get. If you don’t find those numbers convincing, try this one: 89% of our readers use products and services rendered by our advertisers.


We also ensure that no issue is ever late to print and all our issues are always delivered to our readers’ doorsteps on time – and we have been doing it for 50 years. That means that you get a monthly opportunity to reach your potential customers directly. We distribute to seven major regions in the country, including large metropolises such as Johannesburg, Pretoria, Cape Town and Durban. In total, we reach 710 000 homes and over a million readers, 85% of whom keep and read the magazine more than once. This multiplies your chances of generating leads and boosting the awareness of your brand among this unique, and in demand, consumer group that we cater to.


Thirty-five years, to be exact. This has given us enough time to improve ourselves, hone our skills and figure out the best advertising, distribution and targeting strategies. We’ve become known as the leading authority in home improvement and decor and our readers trust us to bring them reliable content. So by aligning yourself with HOMEMAKERSfair, you’re tapping into a lucrative market few are ever able to. Gaining consumer trust is difficult, but not with our 35 years in the business to back your product up. When you advertise in our home improvement magazine, our readers will trust your product or service because they trust us.

If you still need a bit more convincing or to find out more about to advertise with us, download our rate card and you could be taking the first step on your way to growing your business by getting it right into the hands of the people who need it most.

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