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Holiday content

A Holiday Content Guide  

Holidays can be a difficult time to stay creative with your online content. Besides being tired and worn out from a busy 2020, you need to keep posting and getting the engagement you need online. Every business has a holiday campaign, and competing with big companies and big budgets can be exhausting.   We share our holiday content guide.

Holiday content guide

Holiday Inspired

Start using holiday content appropriate for your business. Adding images and videos inspired by the holidays is a great idea and a fresh take on your usual profile or account that customers may have become accustomed to. Social platforms are all about visuals. 


Customers and potential new customers would absolutely love a giveaway. The reason for your giveaway is supported by giving over the holidays. Make it something special and make sure it is easy to share on all platforms. The more shares and interactions you get – the better! 


Make use of this opportunity to highlight your favourite products or services. A gift guide aligned with your type of business is a great idea!  

Food and Recipes

People absolutely love recipes and food this time of year. Share a few of your favourites, especially if your product or service supplies people with things they can cook with – for example, share great festive recipes for your pizza oven. 


If you are looking for interaction, holiday content polls are a wonderful way to get people involved. Leave it up to your audience to decide what giveaways you should have or to help you determine what is on their wishlists.  

Share Stories

Sharing a story of hope is always a nice way to create a feeling of cheer and thanks. Make sure you’re aware of trending dates that you can use to drive up engagement online. You can also share your favourite charity and get your followers involved.  

Get more business advice on HOMEMAKERS.