The post Print Advertising Myths Busted   appeared first on Homemakers Media Holdings.

There is no doubt that the past decade marketers have seen an explosion in the amount of digital content being consumed. The global debate on the future of print has called into question where this traditional advertising model fits in …

The post The final say: what marketing experts think about print media appeared first on Homemakers Media Holdings.

Once upon a time, Johannes Gutenberg invented the printing press and it completely revolutionised society. Print was the great equaliser – increasing literacy levels and opening the door for the ‘average Joe’ to access information and avenues for learning …

The post Myth busters: why print media isn’t dead appeared first on Homemakers Media Holdings.

by Marion Nowak

Working in teams has always proved to be successful. With the variety of input available from different employees, collaborating is an invaluable exercise. Encouraging collaboration boosts creativity and promotes healthy employee relationships. It is also proven to …

The post Collaboration in the workplace appeared first on Homemakers Media Holdings.

Print advertising does not have to be boring. There are many interesting ways to get customers to react positively to your advertising. As a business owner, you need to get creative with your advertising – especially when it comes to …

The post How to improve your print ads appeared first on Homemakers Media Holdings.

Print is making a comeback and it’s something you can thank notorious Millenials for. Their obsessive, overuse of digital platforms has left a void for their follow-up generation, Generation Z, or Gen Z for short. 

They are the demographic falling …

The post Print is making a comeback appeared first on Homemakers Media Holdings.