The Importance of Employee Engagement Online
COVID-19 changed almost every aspect of our businesses. One of the things that remained consistent was your online presence, especially when customer’s only options were to interact with businesses this way. This forced us to take all aspects of our business online. Some businesses who never had an online presence were forced to get one, often underestimating how difficult it can be to build a strong following online. Believe it or not, but running your online marketing plan takes meticulous planning and an eagle eye to always know what your audience expects to see from you, and how they like to engage with your product or service. We discover the benefits of employee engagement online.
Building an organic audience is by no means easy and this is where your employees come in. Businesses have to rely heavily on employees to make the online world go round. Employees should be as passionate as you are about your product or service. Do yourself a favour and go see who of your employees engage with and like your posts online.
Spur Brand Advocacy
Engaged employees help you sell your products and services. Organic employee advocacy programs are a good idea if you want to bank on employees helping you rank high online. Employee advocacy is essentially when staff members promote your company online. CEO Udayan Bose writes “Employee advocacy programs drive huge impacts in the digital marketing community. According to a recent report, 79 per cent of businesses reported more online visibility, while 65 per cent reported increased brand recognition after adding or bolstering such programs.
Recognition in the workplace is a great way to encourage employee advocacy. People who feel appreciated in the workplace will automatically feel comfortable with sharing what your company is all about online. Some employee advocacy programs are a serious investment with financial incentives for employees who perform well online.
You can ask an influencer or ask your entire organisation to be active online. You’ll be surprised how far your organic reach can be with people in your organisation alone.
All the Benefits
Employee advocacy and social media marketing go hand in hand. Sprout Social shares “Let’s say a company of 100 employees has 2,000 fans of their Facebook business page. Their potential total reach is 2,000. Now if every employee in that company had an average of 338 friends on Facebook, the total reach of all the employees combined is 33,800. This calculates to a 1,590% increase in reach. By utilising your employees’ social media networks, you can reach a much larger audience and have your message be seen by exponentially more people”.
Company Culture
Company culture is a popular word in B2B marketing and a very important aspect of your company’s identity. Retaining employees with good salaries is only one way of enforcing company culture, but employees also need to feel they are part of something bigger than just their jobs. Companies that are not improving company culture by headhunting top talent who suit their business profile may fall short in the future. A strong brand has a strong community standing right behind it.
Company culture studies show that 10 percent of employers alter their culture to attract the millennial workforce. A further 18 percent of employees say corporate culture would increase their loyalty and engagement with a company.
Invest in employee advocacy programs to get optimal engagement online.
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