CANVA for Social Media

Social media has become an integral part of every business’s digital marketing plan. When Facebook first launched, business owners had no idea what potential the platform could hold. Instagram and many others followed, making our social media experiences more vibrant. Last month we discussed how the new TikTok craze is the perfect tool for companies in home improvement. LinkedIn is another successful channel to incorporate into your social media repertoire. From sharing in-depth articles to sharing your company’s latest highlights with the people in the industry is a great way to keep your customers in the loop and your competition on their toes.  

Canva is a relatively new design platform created to help individuals and companies with their basic graphic design needs. Canva knows what’s trending and can help you make the best of your social media experience. Customers love a great feed and Canva helps you kick it up a notch. Canva shares these three tips to advance your social media.

Instagram Stories 

With reports suggesting that Instagram has billions of active monthly users— 500 million of them are using Instagram Stories every day—when it comes to engaging with potential customers, it’s worth investing your time into Instagram Storie’s marketing. 

With hundreds of Instagram Stories templates to choose from, using templates makes it easier to give your marketing efforts a polished and strategic impact. Using templates will also save you time. 

Facebook Covers 

Your Facebook Cover photo is the first thing your audience sees when clicking onto your profile. Taking valuable real estate on your page, Facebook Cover images give your audience an instant impression about who your brand is and what you can offer them. Changing up your Facebook cover photo periodically is smart because: 

• Allows you to highlight something specific. 
• Shows that you’re active, engaged and care about your audience. 
• Instantly shows elements of your brand personality through the use of font, colors, and design. 

Canva has thousands of free Facebook Cover templates that are professionally designed and ready to be customized with a few clicks. They’re already the right dimensions, so you can be sure to get a pixel-perfect design every time. 

Reviews 

And one of the easiest ways to show social proof of your brand and help potential customers trust you is through reviews. To make your reviews stand out. Here’s an example below. 

To design a review on Canva, simply choose a template that matched your required dimensions and customise the graphic elements to suit your brand guide. Reviews can be used anywhere. They can be used as social media posts, on your website page, or even in a presentation. 

Visit www.canva.com 

Find more social media advice here.