The more you hear something, the more likely you’re to believe it. It’s called the illusory truth effect and it’s more common than you might think. Some examples: vaccines make you sick, salty water boils faster, humans have five senses …

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The HOMEMAKERS Johannesburg Expo is only a few weeks away. If you are one of the exhibitors you know how busy things can get before setting up your stand at the show. Visitors find the concept of the expo rewarding …

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Print advertising does not have to be boring. There are many interesting ways to get customers to react positively to your advertising. As a business owner, you need to get creative with your advertising – especially when it comes to …

The post How to improve your print ads appeared first on Homemakers Media Holdings.

Print is making a comeback and it’s something you can thank notorious Millenials for. Their obsessive, overuse of digital platforms has left a void for their follow-up generation, Generation Z, or Gen Z for short. 

They are the demographic falling …

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